Synchro used to advertise the NuvaRing**

In an ad that is surely a thinly veiled cry to bring back Solo Synchronized Swimming to the Olympic Games, NuvaRing is using synchro to (literally) illustrate their motto, “Break Free from the Pack.”  The Pack, in this case, is a group of tiny synchro swimmers that represent the number of birth control pills you’d normally take in a month.  With NuvaRing, no pills.  Click the picture below to see for yourself.

I find this whole advertising concept pretty bizarre but somehow oddly charming.  And that tune!  It’s so catchy!

** This blog post by no means constitutes an endorsement of NuvaRing by the  producers of Sync or Swim.